How AI is Rewriting the Rules of B2B Marketing—And Why I’m All In

Artificial intelligence is no longer the future of marketing—it’s the present. A recent article from Business Insider spotlights how brands like Delta Air Lines, Mars, and Unilever are using AI engines powered by NVIDIA to optimize ad spend, generate product imagery, and even predict which campaigns will drive actual sales.

This is more than just buzz. Delta was able to attribute $30 million in incremental sales to its Olympic sponsorship using a spiking neural network AI. That’s not a dashboard metric—it’s real revenue, tied directly to a marketing initiative. That’s game-changing.

In my own work, AI tools like ChatGPT have become essential. I use them daily to:

• Draft messaging tailored to specific audiences

• Edit content for clarity and tone

• Align our communications with broader campaign goals

Whether I’m preparing a presentation for a key client, writing internal comms, or outlining a sales deck, AI helps me move faster and smarter. It’s not about replacing my voice—it’s about sharpening it.

And this is just the beginning.

As AI continues to evolve, CMOs will have access to even more sophisticated tools that personalize content at scale, predict customer behavior in real time, and automate creative production without sacrificing brand authenticity.

The future of B2B marketing will belong to those who learn how to collaborate with AI—not fear it.

If you’re a marketing or sales leader and haven’t started leaning into these tools yet, now’s the time. The brands who are embracing AI today are already pulling ahead—and the gap is only going to widen.